As President and CEO, Paul Siefken ensures that The Fred Rogers Company presents the very best in educational children’s media on broadcast and digital platforms — and beyond. Siefken most recently served as VP, Broadcast and Digital Media, steering the broadcast content and managing the digital production pipelines for Daniel Tiger’s Neighborhood, Peg + Cat, and Odd Squad, working with respective production partners for each. He also spearheaded initiatives that have taken all three into communities around the country, working with public television stations, museums, science centers, libraries, volunteer organizations, and early childhood groups to provide meaningful content that supports the aims and priorities of the respective institutions.
Before joining The Fred Rogers Company in 2013, Siefken spent nearly ten years at PBS, most recently as Director of Children’s Programming, where he managed the development of several PBS KIDS series, including The Cat in the Hat Knows a Lot About That, Sid the Science Kid, WordGirl, Wild Kratts, Fetch! With Ruff Ruffman, and Daniel Tiger’s Neighborhood. Prior to that, he managed sponsored promotions and media relations as well as produced interactive content for Cartoon Network. Before entering children’s media, Paul worked as a high school English teacher in both Georgia and North Carolina. He holds a BA in English from Duke University.
Paul is a member of the Remake Learning Council.