Why Google Could Use a Lesson in Design Thinking
Before consumers even had the opportunity to purchase the digital eyewear, Google announced in January it would pull Google Glass off the market. The company isn’t completely shattering Glass, but rather it’s putting an end to the “Explorer” program, which allowed curious developers to try out the product for $1,500. Google insists this is hardly the company’s last foray into wearable technology, but the original Glass has fielded overwhelming criticism since it was launched to the elite crowd in 2012. Glass’s (at least temporary) demise is a cautionary tale for technologists. In another light, it’s a ringing endorsement of design thinking.