Damola Idowu is an innovator, author, journalist, songwriter, musician, engineer, entrepreneur, publisher, executive, educator, technologist, and performing artist, with 25 plus years of activity in the hip-hop community. He has commercialized and distributed millions of copies of multi-media products he created. These products will reach over 20,000 points of sale across 6 continents in over 30 countries. In the process, he was at several critical junctures in hip-hop history. He pioneered the intersection of Hip-Hop and comic books with Da Great Deity Dah. He pioneered the intersection of Hip-Hop and Business with the launch of Owners Illustrated Magazine. In that process, he created and trademarked the term Hustlenomics®. He also pioneered the coverage on the intersection of Hip-Hop and Technology. In 2004 he began introducing technology executives across several industries to hip-hop audiences in Owners Illustrated and later Toyz Nation Magazines. This led to facilitating the diversification of underserved communities into computer-related STEAM Jobs. He also serves as CEO of Toyz Electronics a startup at the Swartz Center for Entrepreneurship at Carnegie Mellon University.