Pixure Book Publishing develops interactive storybook apps for preschoolers and early readers. Our digital pop-up books merge the existing e-book and app formats to take full advantage of the touch screen technology and create a new kind of reading experience. Readers can interact with the illustrated characters and select lively narration to build word association and reinforce vocabulary. Our titles introduce plot, story structure, character development and resolution in the immersive environment only made possible by digital media. We believe that storybook apps, created with care and quality, can be the evolution of the picture book for a generation of digital natives. Complementary curriculum enhances the playful stories so the storybook apps can be used in a classroom or home environment.