Many traditional features of our school systems such as school schedules, course offerings, class rankings, grading systems, or academic standards—while often outdated—can be familiar and comforting to communities.

Here’s the truth: top-down, behind-closed-doors approaches to improving schools not only leave communities in the dark, but they rarely succeed. Yet when community members know they have been heard and understood, they feel included and empowered, not ignored—and they may even become your strongest advocates. Schools are a community’s greatest asset. That’s why the biggest changes should be undertaken in partnership with students, families, and community members.


What You Will Learn:

We will cover the fundamentals of community engagement, strategic communications, and brand strategy. These are essential competencies to navigating the complex terrain of systemic change, especially when it comes to our most cherished and valued public institutions: schools.

  • Learn how traditional approaches to educational redesign set change agents up for failure and how to avoid community tensions that often result.
  • Learn how to brand your work to maximize community support, minimize misunderstanding, and replace conflict with collaboration.
  • Transform your approach to communication by learning the dos and don’ts of messaging school change that are rooted in decades of social and cultural research.
  • Learn where the worlds of communication and community engagement align and diverge, and learn how to use both strategies to involve your community in the school-change process.

This informative, fast-paced, daylong workshop will help educators get out of their own way, drop the jargon, communicate more effectively, and design experiences for community members that are engaging, inclusive, and authentic.

Cost: $300-350